Personalized your email campaign using subscribers’ personal data to provide customers more relevant and individual attention. 


Instead of sending out an email with a universal greeting like “Hi there,” you can just write “Hi [Name,fallback=] ” and every email will be filled with the actual person’s name.


You can customize personalizing email using next syntax:


You can also add subscriber’s name in a Subject line because calling a person by name is a first step to building trust in your company and it also increases Open rate of your emails.


Easiest example: